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The best free link and URL shortener on the internet. Shorten URLs from YouTube, Facebook, Instagram, WhatsApp, Twitter, TikTok and more. Reliable links with high availability.

URL shortening is a technique used on the internet to turn an HTTP address into a shorter link.[1] It rose to prominence with the popularity of Twitter, where users had a 140-character limit for their posts. Saving characters with a URL shortener let you convey more information in a single tweet.[2] Shortened links are also more readable, which makes the surrounding text cleaner and easier to scan.[1] Some URL shortening tools let you track access statistics for shortened links, as bit.ly does, so the frequency of visits can be monitored.[1] Others let you customise the short URL, making it even easier for the reader to read and reach.[3] Using URL shortening can bring a few drawbacks. One of them is slower page loading, since access now passes through one more server and involves extra HTTP and DNS requests. Another disadvantage is the ability to mask the original address. Because the real link is hidden, shortened links have been — and still are — used to spread computer viruses.[4] They can hide URLs that lead somewhere unexpected, such as shock sites, phishing scams,[5] XSS attacks, malware sites, spam sites or pranks (like rickrolling).

URL shortening, or link shortening, is a technique used to shorten a URL while still taking the user to the intended web page. It works through a URL shortening program that creates a shorter link to redirect the user to a page with a long URL. Link shortening is useful for reducing the size of an HTML file and helps in applications with limited resources, such as Twitter.

URL or link shortening and spam. Link shortening is popular among spammers because it hides the true identity of the destination page URL. On clicking a shortened link, the subscriber is taken to a fraudulent web page that may contain malware, or to a site that steals identity data. You may face deliverability problems if you use URL shorteners and links in your email content. Mailbox provider filtering. Mailbox providers do not publicly state that email will be blocked if it contains a link shortener; however, they do say that they sometimes block email that appears to hide the sender's identity. Because a link shortener masks the destination page URL, many mailbox providers are likely to block email with shortened links. How to fix link shorteners. To fix problems with link shorteners: shorten your own links instead of using third-party shorteners. This gives you control over how those links reflect your brand and match your sending domain. If you send plain-text email, switch to HTML. Long URLs found in HTML code do not affect formatting.